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LOTTE ENGINEERING & CONSTRUCTION

PR Center

About CI/BI

Lotte E&C's brand identity and concepts.

Lotte E&C CI

Signature

Signature
Signature
Signature
Signature

Horizontal

Left-right combination

Vertical

Up-down combination

 Main color system

LOTTE Red

or use
PANTONE 485 C

LOTTE Grey

or use
PANTONE 425 C

LOTTE Black

or use
PANTONE Black C

LOTTE Silver

or use
PANTONE 877 C

LOTTE Champagne Gold

or use
PANTONE 8003 C

 Color application standards

The central color scheme for Lotte E&C’s word mark is the positive use of the Lotte red with a white background.
The color scheme is an integral part of the elements that form the visual image of our company. For this reason, managing the scheme is critically important for expressing Lotte E&C’s personality and delivering a unified brand image.

Printing
Pantone
Pantone 485 C
Process Color(CMYK)
C0 M100 Y100 K0
Meida
RGB
Pantone 485 C
Web
C0 M100 Y100 K0
Applicable Material
Color Film for ddghting purposes
3M Red - Scatchcal Film 3630-33
Color Film for non-ddghting purpose
3M Red - Scatchcal Film 7725-13/180-13
Paint
JB Paints KCI Color KCI 720 Enamel Orange color
Download Lotte E&C Corporate Identity