Lotte Engineering and Construction Co., Ltd. (LEC) is awarded in apartment part of the 1st Proud of Korean luxury goods and new products, researched by Korea Management Association Consultants Inc. (KMCA), on July 9, 2007.
KMCA explained that they carried out this research in order to find out reasonable luxury goods and competitive new products and induce companies to make a product strategy for developing luxury goods.
This research with 5,000 people at the age from 20 to 50 in Seoul and 6 metropolitan cities had been carried out through individual interviews for 41 days from April 13, 2007. This research is for 341 items of 74 kinds of premium goods. The Proud of Korean Luxury Goods and New Products is selected through total consideration about the premium, image, charisma and so on.