Meaning of the Lotte Castle Mark

The spread eagle coat of arms represents high quality and nobility. The eagle combined with the shield symbolizes our pride and honor.
We used the word “castle” in the brand to signify the high-quality, upscale image of a royal residence, which also calls to mind tradition, dignity, pride, and longing; just as Lotte Castle does for you.
As the brand name signifies, Lotte Castle elicits a feeling of high class and comfortable lifestyle. The compounds of Lotte Castle apartments are adorned with castle-like structures and sculptures to maximize the brand value.

Inquiries about logo use
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