The central color scheme for Lotte E&C’s word mark is the positive use of the Lotte red with a white background.
The color scheme is an integral part of the elements that form the visual image of our company. For this reason, managing the scheme is critically important for expressing Lotte E&C’s personality and delivering a unified brand image.

Printing

Pantone

Pantone 485 C

Process Color(CMYK)

C0 M100 Y100 K0

Meida

RGB

Pantone 485 C

Web

C0 M100 Y100 K0

Applicable Material

Color Film for ddghting purposes

3M Red - Scatchcal Film 3630-33

Color Film for non-ddghting purpose

3M Red - Scatchcal Film 7725-13/180-13

Paint

JB Paints KCI Color KCI 720 Enamel Orange color